Our
Mission
Our mission is to build healthier world through a sustained and meaningful connection to food that nourishes us and the women who provide it.
We envision a world where all of us have access to and are nourished by healthy food. Nutrient-rich food that restores the health of our bodies, minds, spirits, whole communities, our land, water and natural environments. Real food that is grown responsibly by, and provided by, well-respected and cared for workers of all backgrounds and cultures.
And where women have equal access to affordable capital and have more of an opportunity to create generational wealth.
Alaina
Sparks
Founder
Alaina is a longtime foodie, nature lover and protector, and an insatiable consumer of nutrition and wellness information.
She had a 20+ year career in sales/marketing, relationship management and strategy roles for professional services firms. In one of her prior roles at Deloitte, where she last led strategy and operations for the fintech sector, she became acutely aware of the lack of gender equity in the sector and became an active champion for underrepresented minority founders/leaders.
She was inspired to use this same voice in amplifying the work and brands of women leading the charge to positively impact our health and the health of our communities and planet through real food and an equitable food system.